Like the phoenix from the ashes, a contemporary art gallery was proposed for the building of Tetley Brewery. We had the amazing task of creating everything for it. The name, the brand, the website and all the signage. An opportunity we loved.
Careful to stay true to the heritage of the site and celebrate its history, we kept the past alive and named it The Tetley. Yes, it seems pretty obvious and believe us, we explored lots of other names but this just stood out.
The benefit was that people would instantly know its location and already steeped in culture it seemed a fitting way to take it into the future. So, we developed a fun, minimal approach that’s really modern. Using the classic art deco font, Gill Sans we brought a refreshing switch on the heritage angle. We even designed the Bar & Kitchen, created branded T-shirts, menus and What’s On Guides.
So The Tetley lives on. Bringing culture to Leeds and reaching the vision of it becoming the first gallery in Yorkshire to compete with Newcastle’s Baltic and Manchester’s love of the arts.