I work with businesses in a coaching capacity and offer training and events with one key goal; to help decision makers make better decisions about their marketing, be it giving them enough knowledge and confidence to start doing their own marketing or help focus on making their existing marketing more effective.

My approach is always the same, set objectives, devise the strategy and look at what activity can be done to achieve the goal. 

In my experience 99% of businesses start by doing a burst of activity, quickly get frustrated that their marketing isn’t working and end up at the conclusion they can't afford to carry on. 

How can we get started?

By now you're probably thinking this sounds good but also it sounds expensive, but I have a couple of options that might just tickle your fancy...

  • Option 1 - a 1 hour video call to discuss your current activity and I'll take you through some structured frameworks to get you thinking the right way. For this it will set you back £60 (If i can't give you value for money worth £1 a minute then I might as well shut up shop!)
  • Option 2 - face-to-face meeting, review of current activity, frameworks to get you thinking the right way and a report back on proposed activity to achieve your goals. This one is £180

How to book option 1 or 2?

You can call me on 0113 897 0708 or email me andy@iam-marketing.co.uk we'll agree a time that works for you.

Please be aware that either option has to be paid for in advance of the meeting.

So AM I for you?

If any of this list sounds familiar, then maybe it’s time to we had that chat to help you get your marketing generating more for your business.

  • Your marketing objective is just how much turnover you want to achieve 
  • Your audience is anyone that will buy your product 
  • You don't feel your product is different to what's out there in the market already
  • You have no idea how many people are on your website
  • You’re not sure what messages to say or what to write about
  • Being top of google sounds great - but no real idea for what term or phrase 
  • You want to do marketing but don't have time to do it 
  • If you did marketing you're worried you couldn't cope with leads 
  • You want to do social media but not sure what to say or why 
  • Because there are now so many digital marketing channels, marketing feels very scary
  • You've got a feeling you need to some general emailers to your database 
  • Marketing = expensive 
  • You are sure marketing can work, just worried about the cost
  • You need more clients or sales

It's About More - I know I can help you get it!

 

To help you actually achieve more then you will need to implement activity that adheres to your strategy to achieve your objectives. 

If you choose to use me or not for your activity, is of course up to you, but if you do, here is a little more information about what you can expect. 

Having worked on over 250 campaigns it's an area I know a thing or two about, and the campaigns have been across numerous different sectors and all forms of marketing so I can bring plenty of experience and knowledge to the table.

Marketing isn’t a one size fits all approach and what activity is right for one business will be completely wrong for another, but the principles of marketing are constant, it's how we piece it all together that is the clever part.

But words are easy so here's a selection of projects and what it was they achieved more of:

The million dollar question - how much does a campaign cost?

Sorry to get your hopes up but I can't answer that because right now I have no idea as every campaign is different.

What I can tell you though is that I always work out the costs in the same way based on an hourly rate of £60 per hour X by how long the project is estimated to put together, and I always work quickly!

If you would like to discuss your next campaign to help you achieve More, get in touch

 

Over the last couple of years there has been a big shift towards marketing and sales automation and the development of new platforms that give businesses complete transparency of their activity from start to finish, and if you see value in having a website for your business, then you without question should be considering a marketing and sales automation solution for your business. 

The platform I use is called IAMi and the principle is about 3 things:

  • Drive more traffic (Awareness)
  • Convert more leads (Consideration)
  • Turn leads into sales (Decision)

The actual platform itself is a combination of many powerful tools, from email broadcast software, through to user tacking software and CRM functionality, all designed to feedback to you who’s interacting with you, and what they are responding to which will ultimately help you to generate More.

However, marketing automation is not a plug and play solution for your business, it needs a strategic approach to achieve the right kind of More for your business, it requires properly mapping to your systems and processes and people need to be trained on how to use it. If that sounds doable, this could just be a solution that will transform your marketing. 

Once marketing automation is successfully integrated into your business It’s About More turn’s into It’s About Maths, because you will have all the data you need, including the cost per acquisition and conversion rates to be able to calculate how many customers you need and what the cost of that will be.  

How much does it cost?

IAMi is a monthly subscription that costs £350 per month, that allows unlimited number of users and up to 10000 email sends.

There is also no minimum contract period so if IAMi is not right for your business it can de stopped at the drop of a hat. 

Who is using IAMi...

If you want to know a little more here are two key cases studies to find out how these businesses have used IAMi to help them achieve more and grow their business:

Alternatively, if you want to jump straight in and discuss this in more detail please contact me.