After working with J&C Joel for several years which included a company rebrand, segmentation of their comprehensive product range and a new corporate catalogue and website. James Wheelwright the owner and CEO of J&C Joel approached me to work with the business and their marketing team as an external consultant to help shape and guide the marketing team and their activity.
As a result I work with J&C Joel on a weekly basis on the following areas:
- Marketing strategy
- Campaign planning and implementation
- Budgetary control and planning
- Marketing return on investment analysis
J&C Joel are one of the world’s leading manufacturers and suppliers of flame retardant fabrics, flooring, drapery and stage engineering solutions for theatres and live events around the world and are now a £17m company with offices around the world and regarded as one of Yorkshire’s best kept secrets. Obviously this isn’t all because I now work with them on their marketing, but I am proud to work with and look after a talented marketing team who support a £17m international business.