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I AM Marketing Services

Point of Sale design

When Caterleisure - the owners of Cafe Oasis spoke to me about their sales at Norwich Airport, the brief was simple, they wanted to drive more footfall into their two outlets. 

After an audit of all the point-of-sale currently on display in both the airside and landside cafe's it became obvious that their needed to be a fresh new look to encourage people to visit before catching their flight. 

After analysing sales data for both food and drink, the 'Buy Before You Fly' branding was born to entice customers in to store, combined with a local market feel design. 

The results quite literally took off as the sales for the the advertised promotions broke all records and footfall increased dramatically in both cafe's.