How do you say Monopoly without saying Monopoly? Simple - develop the campaign 'Ahead of the Game' combined with simple iconic imagery.
One of the regions most exclusive sales and letting agents came to me with brief of how do they stand out in a crowded market place and drive MORE enquiries for vendors to ask Beadnall Copley to value their home.
The fully integrated ad campaign 'Ahead of the Game' was developed that used playful headlines and images that really 'drove' the enquiries. They certainly didn't want anything old 'hat' and wanted to make sure the campaign generated plenty more 'irons' in the fire so that staff didn't become 'board'.
Thankfully I wasn't sent to Jail and got paid more than £200 for passing Go as the campaign that featured in the Yorkshire Post, local press, across Right Move and all social channels proved to be a real winner!